• Jules Liu


    French-born designerJules Liu has spent the past decade exploring how product design and spatial
    aesthetics shape everyday life. Approaching the Toojoy collection through the
    lens of sensory experience and romantic aesthetics, he regards BDSM objects not
    as mere tools, but as spontaneous provocations—perfectly poised the moment
    intention arises. From tactile nuance to visual composition, each piece serves
    as a catalyst that quietly elevates an intimate journey.

  • About Toojoy

    No assembly-line mediocrity.We are independent designers who elevate private desires to perfection.
    Born from a bold idea:
    Why not craft BDSM pieces with luxury craftsmanship?
    From materials to details, we refine every touch.
    Driven by passion, we create pieces that are safe, elegant and exquisite.

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    Sensory Art That Refuses to Settl

    We are independent designers united by one obsession: to reimagine BDSM aesthetics with luxury and precision.

    Tired of cheap, soulless pieces, we craft our own—selecting premium materials, refining every millimeter, and balancing safety, strength, and art.

    This is not mass production. It is desire elevated.

    Handmade for those who demand beauty in every touch.

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    Artwork in Homage to the Senses

    Designed to free confinement through pure lines, it is a flowing sculpture linking dominance and submission.

    Crafted from premium leather or silicone, it offers silky touch, stable structure and hypoallergenic hardware.

    More than a tool, it is an intimate ritual.

    Genuine leather ages beautifully with care—wipe gently and store in a velvet pouch.

    Section image

    Artwork in Homage to the Senses

    Designed to free confinement through pure lines, it is a flowing sculpture linking dominance and submission.

    Crafted from premium leather or silicone, it offers silky touch, stable structure and hypoallergenic hardware.

    More than a tool, it is an intimate ritual.

    Genuine leather ages beautifully with care—wipe gently and store in a velvet pouch.

  • FAQ

    Guide to Our Bespoke Services